Sales & Marketing Career Pathways
Table of Contents
Sales professionals build relationships with prospective clients and convert them into customers. Day-to-day responsibilities often include managing customer relationships as well as developing knowledge of the company and its products.
Marketers help organizations promote their products and services through marketing campaigns intended to reach target audiences and build customer relationships.
Positions in sales & marketing revolve around building brand awareness and keeping strong relations with customers.
Visit our sales & marketing education/training page to see a comprehensive list of Montana sales & marketing training programs.
Sales
In-demand Specialties:
Sales representatives for industries like finance, insurance, manufacturing, and tech.
Education:
Sales professionals like account executives often hold a four-year bachelor’s degree in marketing, business, accounting, or a related field of study. They also typically have two to three years of relevant experience gained through entry-level roles like sales representative, marketing coordinator, and customer success representative.
High-Growth Jobs:
Emerging high-growth roles in sales include customer success associate, sales account executive, and sales manager. Read on to learn more about these rapidly growing careers.
Suggested Montana Careers
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Median MT Salary: $44,000 - $53,000
National Growth Rate: 26%
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Median MT Salary: $50,000 - $64,000
MT Growth Rate: 14%
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Median MT Salary: $103,000
MT Growth Rate: 12%
Core Skills
Technical Skills
Business intelligence and data analysis software like Tableau
Customer relationship management software like Salesforce or Microsoft Dynamics 365
E-commerce software like Intuit MailChimp
Project management software like Microsoft Project
Sales and marketing software like Google Ads
Spreadsheet software like Microsoft Excel
Soft Skills
Active listening
Analytical
Communication
Customer service
Leadership
Negotiation skills
Problem-solving
Time-management
In-demand Specialties:
Search Engine Optimization (SEO) marketing
Social media marketing
Education:
Most entry-level marketing positions require a bachelor’s degree in marketing, business, English, statistics, or a related field of study. There are also a variety of online digital marketing bootcamps that can help hone specific industry skills.
High-Growth Jobs:
Emerging high-growth roles in marketing include content marketing specialist, e-commerce specialist, and digital marketing specialist. Read on to learn more about these rapidly growing careers.
Marketing
Suggested Montana Careers
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Median MT Salary: $56,000
MT Growth Rate: 36%
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Median MT Salary: $63,000
MT Growth Rate: 12%
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Median MT Salary: $65,500
MT Growth Rate: 36%
Core Skills
Technical Skills
Customer relationship management software like Salesforce or Microsoft Dynamics 365
Data mining software like Google Analytics
E-commerce software like Intuit MailChimp
Experience using platforms such as Google AdWords, and AdRoll
Experience using social media platforms such as LinkedIn, Twitter, Facebook Meta Suite, YouTube, and Tik Tok
Knowledge of multimedia publishing tools such as Adobe InDesign and Microsoft Publisher
Photo editing tools like Adobe Photoshop and Canva
Project management software like Microsoft Project
Understanding of graphic design principles such as lines, color, shape, space, texture, typography, scale, dominance and emphasis, and harmony to create eye-catching images.
Soft Skills
Analytical
Communication
Creativity for brainstorming new ideas
Interpersonal skills
Organizational skill
Strong writing skills
Time management skills
Do you have a helpful resource you’d like to suggest we add to this guide? Do you have information you are searching for, or other feedback? The Montana High Tech Business Alliance would love to hear from you. Please reach out to us at communications[at]mthightech.org.